Texas A&M Tells Seahawks To Stop Using “12th Man” Concept
Vince Leibowitz | Jan 28, 2006 | Comments 1
The Seattle Seawhaks got a ‘cease and desist’ letter this week…from Texas A&M University.
A&M, which trademarked the phrase “12th Man” in 1990, isn’t too happy about the pro team using the concept, including placing the number “12″ on blue flags. The Seattle Times reports that A&M Athletic Director Bill Byrne wrote on an Aggie Web site Wednesday that the university would tackle “the Seattle Seahawks’ brazen use of the 12th Man theme at their home playoff games.”
The Seattle Times has more:
“The law’s a funny thing,” said Karen Ford, who says that she and her ex-husband Randy Ford suggested the Seahawks retire jersey No. 12 in honor of the fans. The Seahawks did so in 1984. For the Aggies, who have been abuzz over the trespass, this is no laughing matter.
“The 12th Man symbolizes the entire student body. Every Aggie knows that story by heart, and it’s taken very seriously,” said George Dorrell, a 1984 A&M graduate who described the school’s traditions as “etched and burned very deeply in everyone’s soul.”
As the story goes, E. King Gill, a former football player who joined the basketball team, was called from the stands by the coach as the Aggies’ reserves wore thin during a game in 1922. Gill suited up and stood ready. His team won, and there’s a statue of him at the football stadium.
"I wish I could say that I went in and ran for the winning touchdown, but I did not," he's quoted as saying on the Aggie Traditions Web site. "I simply stood by in case my team needed me." Aggie fans now stand while their team is on the field, regardless of the score. (Another Aggie tradition is never to say lose.)
"No one can duplicate our dedication to our school and our sports," Dorrell said from his Dallas-area home.
The Aggies stopped the Buffalo Bills and the Chicago Bears from using their idea. And the word is out in the licensing and merchandising industry that using "12th Man" is a no-no. "They really don't give you the option to buy things that say '12th Man,' " said Shannon Burley, advertising director for G.I. Joes, which sells jerseys, car flags and towels in Seahawks blue emblazoned with No. 12. "In Seattle, it's just kind of known that that's what it stands for."
Ok. So, don't use "12th Man," I guess, would be the motto of that story.
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